MANALAPAN, NJ – January 3, 2013 – Basement finishing company, The Basic Basement Co., has moved its headquarters to a new location in central New Jersey, its third facility in the Garden State.

“The Manalapan office was a move of necessity,” said partner Stuart Perlman. “Over the last two years, The Basic Basement Co. has doubled in size and more than tripled in revenue. Our old office just could not accommodate the volume of work that our company is now generating.”
The location is central and expands upon offices in Princeton and East Brunswick, New Jersey.

The Manalapan site is equipped with warehousing space to store the materials necessary to complete customers’ basement finishing projects in a timely fashion, said Perlman. The company’s service area currently includes New Jersey and eastern Pennsylvania in Bucks and Montgomery counties.

“Efficiency is one of the many factors involved in providing a finished basement within 30-45 days,” he said. “Avoiding trips to our suppliers because of a lack of on-hand inventory saves us hours of time driving to pick up supplies. This time can now be spent in our customers’ basements which increases our daily productivity.”

Officials plan to use the warehouse space to maintain larger inventories of building materials which in turn means the company can continue to maintain its economical pricing structure.

“The larger the quantity that we order usually correlates to a larger price savings,” Perlman said. “This price savings is then passed on to our customers. With the increased cost of building materials and fuel, we wanted to ensure that our pricing structure of just $9,999 for up to 800 square feet of finished basement stayed intact.”

In addition to expanding the number of offices, The Basic Basement Co. also is expanding its product offerings to include bathroom remodeling services through The Basic Bathroom Co., a business evolution that allows the company to be a go-to source for home remodeling projects.

To learn more about The Basic Basement Co., visit

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For more information or media inquiries, please contact Glenn Glasberg at or 732-814-0179.

For Immediate Release

Glenn Glasberg
Callowhill Group
PH: 732-814-0179